Red Dot Award

Design Concept

The Red Dot Award: Design Concept invites designers, design studios, companies and universities to challenge the status quo and present their most exciting design concepts and prototypes to an international panel of design experts. In addition, "ready to launch" products that are ready but not yet available for sale in the market before 2nd June 2022 are also eligible to participate.

Reasons to win

The Red Dot is a recognised international seal for excellence in design innovation. Winning a Red Dot is a highly effective way to  communicates to the world of your design and innovation leadership, enhancing mindshare and increasing your brand value.

Judging Criteria

What do the jury look out for in each design concept? The criteria may be used as a guideline.

And the 2021 Red Dot: Luminary goes to...

Red Dot: Luminary award

The Red Dot: Luminary is the highest level of recognition accorded at the Red Dot Award: Design Concept. It is selected among the Red Dot: Best of the Best winners. The Red Dot: Luminary serves as an inspiration to aspire towards.

Red Dot Design Ranking for Design Concept

The Red Dot Design Ranking for design concept tracks and measures the success of an organisation in producing exciting new design concepts over a period of time. It is a reflection of real sustainable design innovation capability of an organisation. It gives these companies and institutions the recognition that they deserve and encouragement toward their continued investment in design.

Red Dot Design Museum Singapore


In 2005, the design award recognised the need to identify and celebrate new design concept and innovation, the precursor of today's design challenges and tomorrow’s great product. Believing a design concept must be evaluated based on its design merit without prejudice, this design competition created a unprecedented platform that accept entries from companies to design students.

Contact us

For questions and remarks of the Red Dot Award: Design Concept, please feel free to contact us at

An overview of all contact persons of the Red Dot Design Award can be found here.